We are sb72.
Our mission is to ensure every teenager grows up financially literate.
We do this by designing engaging, socially-connected games with immersive storytelling, and innovative real-world rewarding. We focus on resonating with today’s youth whilst delivering delight that stretches beyond the screen.
Who Are We?
Gemma Crickmore
Co-founder & CPO
Product and Design Specialist: Expert in family friendly digital education and gaming experiences. Previously worked with Dubit, Hooked on Phonics, Cartoon Network, NHS Digital, BBC, Nickelodeon, Letterland, Scottish Book Trust, Embers the Dragon.
Nejeed Kassam
Co-founder & CEO
Start-up Founder and expert in growing businesses from the ground up. Focuses on non-profits and tech-impact . A 40 under 40 honoree, Lawyer, Investor, Advisor, and Former CEO of Keela who has previously worked with the World Economic Forum, The Better Canada Initiative, and the UN.
Wayne Uong
Co-founder & CTO
Tech and Engineering Specialist: Experienced in leading and growing product and engineering teams. Previously worked as CTO at Keela and as an engineer at Alcatel-Lucent and Zimmer.
Hanah Bazzi
Research Exec
Public Policy, Strategy and Research Leader. Worked alongside the First Nations Health Authority, BC Civil Liberties Association, and the BCCIC.
To Ensure Every Teenager Grows Up Financially Literate.
snowball72 was founded to combat the reality that less than half of children and young people aged 7 to 17 get a meaningful financial education at home or at school. This lack of financial education, combined with today’s uniquely challenging economic landscape is setting young people up for financial failure. Our teens are facing rising student debts, out-pricing on the housing market, and risk of poverty in retirement.
We Believe We Can Do Better For Our Youth.
We think every young person should have the opportunity for financial success. To plug the financial literacy gap, we are building a mobile game that focuses on fun, and happens to teach financial literacy along the way.
Why snowball72?
snow·ball
ˈsnō-ˌbȯl
definition: Increase rapidly in size, intensity, or importance.
72
The Rule of 72 states that £1 invested at an annual fixed interest rate of 10% would take 7.2 years ((72 ÷ 10) = 7.2) to grow to £2.
